Marketing

"It's not enough anymore to sit back and expect the publisher to do everything, or people to notice you simply because you've published a book, or another book. Plenty of people publish books every year, but how many of them get the attention they deserve? You have to find a way to separate yourself from the herd, to make yourself something more than just another name on the shelf."
--John Connolly, interviewed in Crimespree #30 (on sale now).